Nepa Kids Collaborates with Artist and Writer Kim Chamsae

[Asia Economy Reporter Yujin Cho] Nepa Kids announced on the 29th that they will be conducting an artist collaboration collection with writer and artist Kim Chamsae.

Writer Kim Chamsae has introduced her works through directing album art for numerous musicians and collaborating with various companies. Her signature style features bright colors and crayon drawing techniques that look as if drawn by a child. She is loved for her free expression filled with children's imagination and her unique sensibility.

This collaboration, under the concept "Like a child be free," conveys the hopes of Nepa Kids and Kim Chamsae that children live more childlike and free lives. It tells a story of cute characters embarking on a joyful summer vacation trip.

The teaser video released on the 27th depicts a heartwarming story of a little brother and sister living on a small farm who go on a weekend trip with their dog, enjoy surfing at the beach, and meet fish friends underwater, filled with childlike innocence.

Starting from the 1st of next month, Nepa Kids will unveil the collection consisting of 11 items including clothing such as T-shirts, dresses, and pants, as well as accessories like bags, hats, and shoes at 50 Nepa Kids stores nationwide and their online mall. The collection features lively and cheerful children's sensibilities with colorful hues and adorable characters, offering a variety of products perfect for active styling this spring and summer season.

Meanwhile, to commemorate the collaboration with Kim Chamsae, Nepa Kids will gift a spot character big bag to customers who purchase over 50,000 won from the collection products, along with two random books published by Aram Publishing.

Jung Donghyuk, Executive Director of Nepa Marketing Headquarters, stated, "Nepa Kids selected artist Kim Chamsae, who understands and can express the brand slogan 'freely like a child' better than anyone else, to form an emotional connection and collaborate on this project."

This content was produced with the assistance of AI translation services.