BYC Strengthens Athleisure Products Including Leggings and Bra Tops

[Asia Economy Reporter Yujin Cho] BYC (CEO Yoonseong Go) announced that it will strengthen its athleisure product line.

BYC has incorporated sports, leisure, and everyday wear not only into Scorpio Sports products but also into BYC functional products, supplying 15 items of the 2020 Bodidry line and 6 items of the Bodyheat line. The product types include leggings, yoga wear, bra tops, T-shirts, and bra running tops, allowing for a variety of looks.

BYC Scorpio Sports features quick moisture absorption and drying functions, with fabric elasticity and resilience for comfortable exercise, and basic styles suitable for everyday life. The products include sports bras, 9/10 length leggings, 7/10 length leggings, yoga leggings, and T-shirts.

The 2020 BYC Bodidry line excels in cooling functionality, quickly absorbing sweat and drying, making it comfortable and cool to wear during summer daily life. It offers trendy styling with various product types such as short-sleeve T-shirts, bra tops, tank tops, mid-thigh pants, and leggings.

BYC produces functional Bodyheat products that combine heat generation and insulation with moisture absorption and quick-drying functions, incorporating athleisure styles. These products, available in leggings and T-shirt styles, provide comfort and warmth during autumn and winter.

Prices range from 20,000 KRW to 35,000 KRW for Scorpio Sports, 16,500 KRW to 26,000 KRW for Bodidry, and 21,000 KRW to 40,000 KRW for Bodyheat. These products can be purchased at the BYC online mall and BYC stores nationwide.

A BYC representative stated, “As the main consumers of athleisure have expanded from their 20s and 30s to include teenagers and those in their 40s, more consumers are seeking various types of products. We hope you create trendy styles in your daily life with BYC functional easywear.”

This content was produced with the assistance of AI translation services.