Missha Selects Actress Seo Ji-hye as Model

[Asia Economy Reporter Yujin Cho] Able C&C's cosmetics brand Missha announced on the 29th that actress Seo Ji-hye has been selected as its exclusive model.

Seo Ji-hye officially began her model activities on the 20th with a photo shoot for Missha's main products such as 'Artemisia Essence' and 'Purple Ampoule.' The photo shoot will be unveiled early next month on Able C&C's official online mall Nunk and at stores nationwide.

Seo Ji-hye will also simultaneously serve as a model in over 50 countries overseas where Missha has expanded, including the United States, China, and Japan. For this purpose, she has completed photo shoots for popular overseas products such as 'M Perfect Cover BB Cream' and 'Neo Cushion.'

The company explained that the sophisticated and confident image Seo Ji-hye presented through her works aligns well with Missha's brand identity of 'creating one's own standard of beauty,' which was the reason for her selection.

Seo Ji-hye debuted in 2003 with the drama 'All In.' Since then, she has been actively working across films and dramas such as 'Whispering Corridors 4,' 'Rampant,' and '49 Days.' Recently, she delivered an impressive performance as 'Seo Dan' in the hit drama 'Crash Landing on You.'

Son Hee-jung, Head of Product Division at Able C&C, said, "We expect that Seo Ji-hye's various charms will create synergy with Missha's diverse products," adding, "She will meet customers through various activities such as photo shoots, video advertisements, and product launch events in the future."

This content was produced with the assistance of AI translation services.