Orion's 'Kkobuk Chip' Popularity Hits Worldwide... Q1 Global Sales Up 10% YoY

Orion 'Kkobuk Chip (Turtle Chips)' Entry into Costco USA Photo

[Asia Economy Reporter Choi Saeng-hye] Orion announced on the 29th that 'Kkobuk Chip' is creating a global craze by gaining high popularity overseas after dominating the domestic snack market with its unique texture. Kkobuk Chip's global sales in the first quarter grew by more than 10% compared to the same period last year, surpassing a cumulative sales volume of 190 million packs.

Kkobuk Chip, launched as Korea's first four-layer snack, instantly captivated domestic and international consumers with its unprecedentedly unique and rich texture.

Kkobuk Chip is exported to a total of 12 countries including the United States and Canada, achieving cumulative sales of 10 billion KRW. In particular, in Taiwan, it has entered stores such as Costco, 7-Eleven, and PX Mart, surpassing 6 million packs in cumulative sales and gaining great popularity. Since starting exports in 2018 to the snack homeland, the United States, it has received favorable reviews from locals for its unprecedented texture and is expanding its sales channels to cities such as San Francisco, Los Angeles, and New York, thereby broadening its presence in overseas markets. Due to strong overseas exports, the domestic production line for Kkobuk Chip is operating at full capacity.

This achievement was made possible by Orion's more than eight years of research and development and bold investment of 10 billion KRW. It was effective to launch an innovative product in the domestic confectionery market, which is led by long-selling products and flavor expansions, creating a unique four-layer snack with a distinctive texture. In February last year, Orion also completed patent registration for the 'pellet sheet processing device for snacks,' the manufacturing equipment for Kkobuk Chip.

Orion plans to accelerate its overseas market penetration by increasing brand awareness and expanding sales of Kkobuk Chip, aiming to grow it into a global brand following Choco Pie.

An Orion official said, "Not only in Korea but also among overseas consumers, positive reviews about the unique 'texture' continue, increasing interest and popularity in Kkobuk Chip," adding, "We will continuously develop new flavors that can captivate global consumers' tastes and expand export countries to make it a driving force for the group's growth."

This content was produced with the assistance of AI translation services.