Public Home Shopping, Joint Campaign by 3 Ministries 'Let's Buy Value, Please Hold Hands'
Simultaneous Appeal to the Public by Ministers of the Ministry of SMEs and Startups, Ministry of Agriculture, Food and Rural Affairs, and Ministry of Oceans and Fisheries
[Asia Economy Reporter Kim Cheol-hyun] Public Home Shopping announced on the 28th that it is broadcasting the national campaign "Let's Buy Value, Please Hold Hands" in collaboration with three related ministries.
This video features Park Young-sun, Minister of SMEs and Startups, Kim Hyun-soo, Minister of Agriculture, Food and Rural Affairs, and Moon Sung-hyuk, Minister of Oceans and Fisheries. The 30-second video carries the message, "We ask the public to support so that small and medium enterprises and small business owners can bloom brightly, and farmers and fishermen can make a strong leap forward again."
The ministers of the Ministry of SMEs and Startups, Ministry of Agriculture, Food and Rural Affairs, and Ministry of Oceans and Fisheries, who have shareholder relations with Public Home Shopping, visited production sites and recognized the severity of the economic situation caused by the novel coronavirus infection (COVID-19). They appeared directly on the broadcast to promote consumption and overcome the crisis. The video is exposed throughout the broadcast, and the ministers' videos appear during sales broadcasts of SME products, agricultural and livestock products, and seafood.
A Public Home Shopping official said, "Due to COVID-19, the economic situation for SMEs, small business owners, and farmers and fishermen is very difficult. The ministers responsible for each ministry personally deliver sincere messages to promote consumption, increasing trust in the products," adding, "We plan to continue campaigns to overcome COVID-19 and promote consumption."
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During this holiday period, Public Home Shopping is conducting the "7 Days of Let's Buy Value" surprise chance event. By paying only a delivery fee of 2,500 won, customers have a chance to win 7,000 sets of seven prepared products including fresh onions, fresh garlic, spring greens, and dried sweet potatoes.
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