Hyundai Livart Opens 'Livart Style Shop' in Yongin... "Targeting Southern Gyeonggi Area"
Opening of 'Livart Style Shop Giheung Exhibition Hall' with 3,636㎡ in Gomae-dong, Yongin City
[Asia Economy Reporter Kim Cheol-hyun] Hyundai Livart announced on the 28th that it will open the 'Livart Style Shop Giheung Exhibition Hall' inside the complex shopping mall 'Living Power Center' located in Gomae-dong, Yongin-si, Gyeonggi-do on the 30th.
The Giheung exhibition hall, located on the second basement floor of the Living Power Center, has a sales area of 3,636㎡ (approximately 1,100 pyeong), which is about twice the size of a typical Livart Style Shop exhibition hall. A total of about 1,200 types of furniture and kitchen accessories, including beds, sofas, desks, and dining tables from Livart, Livart Kitchen, and the American premium home furnishing brand Williams Sonoma, will be displayed and sold.
The Giheung exhibition hall is designed around the theme of 'customer experience' and is divided into four concept spaces. These include the 'Fore:rest Zone' at the store entrance, equipped with comfortable sofas and tablet PCs; the 'Lifestyle Zone,' which features various model houses of different sizes; the 'H Lounge,' a customer experience space where various cultural contents are held; and the 'H Atelier,' where customers can make furniture themselves.
Additionally, a shared space, which was not available in existing furniture stores, will be provided. Hyundai Livart plans to offer part of the store free of charge for local customers to use for small gatherings, lectures, and home parties. Customers will also be able to have light meals or use catering services during their meetings. Furthermore, an experiential photo zone targeting customers in their 20s and 30s will be operated.
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To commemorate the opening of the Giheung exhibition hall, Hyundai Livart will offer discounts of 10-30% on about 100 major products, including beds, living room cabinets, sofas, and dining tables, until the end of next month. A Hyundai Livart representative said, "We will accelerate our efforts to capture the southern Gyeonggi market by leveraging Hyundai Livart's differentiated products and content."
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