Hanssem Opens 'Hanssem Design Park Giheung Branch,' the Largest in the Seoul Metropolitan Area

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[Asia Economy Reporter Kim Cheol-hyun] Hanssem (CEO Kang Seung-soo) announced on the 28th that it will open the largest Hanssem Design Park in the metropolitan area in Giheung-gu, Yongin, which is emerging as a representative shopping district in the southern metropolitan area.

The Design Park Giheung branch, where remodeling, kitchens, bathrooms, furniture, and household goods can be seen all in one place, will be located on the basement 1st floor to the 2nd floor of the Living Power Center, covering an area of 1,500 pyeong. It will have a pre-opening on the 29th, followed by a grand opening on the 30th.

Hanssem Design Park Giheung branch is a win-win cooperation store concept where the headquarters directly leases the store to create a product showroom and multiple franchisees operate sales, aiming to target the emerging living market in the southern Gyeonggi area. About 20 small and medium-sized franchisees will jointly operate the store, and after remodeling construction, they will conduct sales by showing the appearance of the house and various materials and furniture directly in the large store set up by the headquarters.

Hanssem headquarters also expects to provide regionally tailored customer services by utilizing the local sales networks that franchisees have built over a long period. To this end, the Giheung branch has prepared various exhibition spaces. In particular, three model houses decorated with a single concept for the entire home space are exhibited with Rehouse packages and Hanssem furniture, allowing customers to experience actual spaces rather than catalogs and receive consultations.

Additionally, the 'Virtual Reality (VR) Experience Zone,' introduced for the first time at the Giheung branch, virtually allows customers to check the changing appearance of homes by implementing six representative Hanssem style packages in 3D for five apartment floor plans located in nearby commercial areas such as Dohyeon Village I-Park in Singil-dong and Manhyeon Village LG Xi in Sanghyeon-dong. There is also a 'Building Material Sample Zone' where customers can examine sample products such as flooring, doors, windows, lighting, and faucets, as well as a 'Mattress Experience Center' where customers can lie down and purchase mattresses directly.

A Hanssem official said, "Giheung, which is emerging as a new shopping mecca in the southern metropolitan area, is attracting leading home furnishing brands from both domestic and international markets," adding, "Hanssem plans to create stores that lead the domestic living culture together with franchisees and present a new shopping paradigm to customers."

This content was produced with the assistance of AI translation services.