SK Broadband-TB Broad Merger Corporation Launches on 30th: "4 Trillion KRW Revenue Target This Year"

[Asia Economy Reporter Seulgina Cho] The merged corporation of SK Broadband and T-Broad will be launched on the 30th of this month. The goal is to achieve sales exceeding 4 trillion won this year.

SK Broadband announced on the 28th that it has completed the merger process with cable TV operator T-Broad and will provide differentiated customer value through the new merged corporation. Through this merger, SK Broadband has secured 8.21 million paid broadcasting subscribers and 6.48 million high-speed internet subscribers.

SK Broadband stated, “As the influence of global players in the ICT industry continues to grow, we pursued this merger to maximize competitiveness by strengthening the fundamental competitiveness of paid broadcasting platforms and expanding cooperation with various media players,” adding, “We hope this merger will serve as an opportunity to promote innovation across the domestic media industry beyond paid broadcasting.”

With the launch of the merged corporation, SK Broadband plans to simultaneously strengthen the competitiveness of IPTV and cable TV services through ▲advancement of media platforms ▲acceleration of subscriber base expansion ▲business model expansion. To this end, they will first provide customized services using big data and artificial intelligence (AI), enhance the qualitative and quantitative competitiveness of content, and expand investment in local channels.

Additionally, SK Broadband will expand media business within the SK ICT family by utilizing original content from Wave, an OTT service operated by SK Telecom, and launching partnership products. They will also apply a big data-based real-time abnormal traffic detection and automatic blocking solution to cable TV services to create network synergy.

The quality of cable TV services currently used by existing T-Broad customers will also be significantly upgraded. To achieve this, they will promote ▲conversion of 23 channels to HD high definition ▲improvement of image and sound quality for existing HD channels and VOD ▲expansion of UHD channel numbers.

Along with this, to commemorate the launch of the merged corporation, they will offer bundled discount benefits for cable TV services as well. The scope of bundled products will be expanded to include cable TV services so that existing cable TV customers who use SK Broadband internet or SK Broadband IPTV customers who additionally use 8VSB (cable TV product without a set-top box) can receive discounts. For example, customers using digital cable on cable TV who simultaneously use SK Broadband internet will receive a monthly discount of 6,600 won (internet 5,500 won + digital cable 1,100 won, based on a 3-year contract). Customers using SK Broadband IPTV who additionally use the cable TV 8VSB product (Cable Direct) will also be offered discount benefits.

SK Broadband stated, “We will not only enhance the competitiveness of IPTV services but also further strengthen the public nature and locality inherent in cable TV to fulfill our public responsibilities as a comprehensive wired broadcasting operator,” adding, “We will focus our capabilities on improving the convenience of domestic media service users.”

This content was produced with the assistance of AI translation services.