Korea Yakult Challenges Care Food Market with Patient Nutritional Balance Meal 'It's On Care On'

[Asia Economy Reporter Lee Seon-ae] Korea Yakult announced on the 28th that it is launching the care food brand ‘eats on care’ and targeting the care food market.

‘eats on care’ is a customized health care brand for different life stages. Korea Yakult has designated ‘eats on care’ as a mid- to long-term growth brand and plans to introduce a variety of product lineups including diabetic patient meals, general meals for health maintenance, and home meal replacement (HMR) soft foods.

The newly launched product is ‘eats on care-on Black Sesame & Soybean (eats on care-on)’.

This product is a balanced nutritional meal for patients, made with a total of 22 grains including black sesame and black soybean. In addition, it contains 12 types of vitamins as well as 12 minerals such as magnesium, zinc, and calcium to thoroughly supply the necessary nutrients. It is also characterized by being designed with a variety of three types of proteins from both animal and plant sources, considering nutrient absorption and digestion speed.

Shin Seung-ho, head of Digital Marketing at Korea Yakult, said, “‘eats on care-on’ was created with the main customers in mind: patients who need balanced nutritional supplementation after surgery or those who have difficulty consuming regular food due to decreased appetite or chewing function. We plan to continue developing various care products to establish the brand as a contributor to customers’ healthy lives.”

Meanwhile, as the aging society accelerates, the domestic care food market is steadily growing. It nearly doubled from 510.4 billion KRW in 2011 to 1.1 trillion KRW in 2017 over six years. The industry expects the related market size to reach 2 trillion KRW this year.

This content was produced with the assistance of AI translation services.