Shinsegae Chicor Hosts 'K-Beauty Fair' Featuring 100 Brands

Exterior view of Chicor Myeongdong branch

[Asia Economy Reporter Minyoung Cha] Shinsegae Department Store's beauty edit shop Chicor announced on the 28th that it will hold the 'K-Beauty Fair' at all Chicor stores from the 30th of this month to the 31st of next month.

At this K-Beauty Fair, 100 brands including Huxley, Farmy, Klairs, Colette, Dear Dahlia, Lagom, Jung Saem Mool, and Bynef will be showcased.

Collaboration events with beauty YouTubers are also prepared. During the event period, influencers popular among the 1030 generation will demonstrate makeup using various K-Beauty products, communicating not only with domestic customers but also with overseas customers who love K-Beauty.

Gift events are also prepared. From the 30th of this month to the 5th of next month, the first 6,000 customers who purchase over 30,000 KRW will receive full-sized products from popular makeup brands such as Naming, Rom&nd, and Jessup. From the 15th to the 17th of next month, customers who purchase over 40,000 KRW will be given a K-Beauty sample bag including products from Farmy, Lagom, and Chicor's own brand (PL) on a first-come, first-served basis. Membership customers can also receive a limited-time 7% discount coupon.

In celebration of Family Month in May, a gift set called the ‘24365 Beauty UP Set’ in collaboration with Samsung Card will also be introduced. It includes the ‘Stila Blusher,’ perfect as a gift for Parents' Day, the ‘Chicor Body Wash, Lotion, and Mask Pack Set’ aimed at Parents' Day, and the ‘Luxley Oil Essence Set’ for giving to someone special. During the Chicor Fair period, gift sets purchased with Samsung Card can be discounted by 20%, and customers will receive an eco-friendly mini bag with the 24365 design symbolizing Samsung Card’s ‘Number Card’ on a first-come, first-served basis.

Meanwhile, along with the K-Beauty Fair, Chicor's 31st store will also open. The Chicor Mario Outlet Gasan branch, opening on the 29th, spans 72 pyeong (approximately 238 square meters) and features a ‘Cleansing Mask Edit Zone’ and a ‘Exclusive Brand Zone.’ For the first time at Gasan Mario Outlet, luxury brands such as MAC and NARS will be available.

To commemorate the new store opening, on the 29th only, the first customers purchasing will receive a single ranunculus flower, the flower of May, as a gift. Throughout May, membership customers will receive double mileage points and a 7% discount coupon, and customers who purchase over 30,000 KRW will receive a Chicor sanitizer on a first-come, first-served basis.

Kim Youngseop, Head of Merchandise at Shinsegae Department Store, said, “To welcome the bright spring, Chicor has prepared various gifts for customers who love K-Beauty,” adding, “Chicor, which has led the discovery of K-Beauty, will continue to serve as a platform for small and medium-sized brands.”

This content was produced with the assistance of AI translation services.