[Asia Top Brand] Chong Kun Dang Prelacto Expands Choices with Various Probiotics

[Asia Economy Reporter Choi Dae-yeol] Among the domestic health functional food market, estimated at 4.6 trillion KRW, the most notable product is probiotics. According to the Health Functional Food Association's data, probiotics ranked as the second best-selling health supplement last year, surpassing vitamins. Probiotics are live bacteria that provide beneficial effects when ingested, and interest has steadily grown as it is known that gut bacteria play a role in improving intestinal health and immunity.

Chong Kun Dang's probiotic health supplement line, 'Prelacto 4 types,' offers customized products with various strains and formulations so consumers can choose the product best suited for them. 'Prelacto Premium Enteric Capsule' and 'Prelactobebe' contain the highest number of 19 probiotic strains among domestic products. These are synbiotic products that include prebiotics, which serve as food for probiotics. A distinctive feature is the combined prescription with vitamin D, which is beneficial for bones. The enteric capsule product compensates for the weakness of probiotics being sensitive to bile acids, allowing them to survive until reaching the intestines.

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