LG Household & Health Care Launches Multi Sun Protector That Also Blocks Blue Light

[Asia Economy Reporter Yujin Cho] LG Household & Health Care (CEO Cha Seok-yong) has launched the ‘Rosique Summa Lumiere Sun Protector’ under its natural fermentation beauty brand SU:M37°, which comfortably protects the skin from external environmental factors and enhances a radiant skin tone.

The Rosique Summa Lumiere Sun Protector offers powerful UV protection (SPF50+/PA++++) and whitening functions, while also blocking blue light, which is easily exposed for long periods, and fine dust that worsens in spring. It protects the skin from various external environmental exposures in daily life and cares for photoaging.

This product contains the core ingredients of Rosique Summa, Golden Elixir™ and pink fermented vitamin components, which provide vitality and energy and help improve pigmentation.

The moisturizing silky formula adheres softly like a veil, creating a moist yet smooth skin texture. Its natural and subtle tone-up radiance effect makes it suitable for use as a makeup base.

A SU:M37° marketing representative stated, “It is a smart sun product that protects healthy vitality from various external environmental threats to the skin while offering a convenient makeup effect. It is an essential item that revitalizes skin tired from daily mask-wearing and easily creates a bright complexion.”

This content was produced with the assistance of AI translation services.