[Product Review] Genuine 'Natural' Isoi... My Skin Blooming Like a Dawn Rose

Korea's First Natural Cosmetic isoi 'Saebyeokjangmi Mist'
First Natural Cosmetic Certification by MFDS in Korea... Natural Moisturizing Power
Contains 97% Organic Bulgarian Rose Water for Hydration, Soothing, and Vitality Care

[Asia Economy Reporter Lee Seon-ae] Consumers who have ever purchased ‘natural cosmetics’ have likely heard this term easily. Since everyone is labeling their products as natural cosmetics or organic cosmetics, it has become rather unusual to find cosmetics that are not natural. This was probably because there were no clear guidelines or evaluation standards for natural cosmetics until now, allowing the term natural cosmetics to be used even if only 1% of natural ingredients were used, meaning there was no quality assurance system in place.

As an influx of unidentifiable natural cosmetics flooded the market, consumers’ thirst for ‘genuine natural cosmetics’ grew even stronger. Consequently, brands presenting fast-acting natural-origin cosmetics with thorough ingredient philosophy and accumulated technology are drawing more consumer attention.

‘isoi,’ a natural-origin functional cosmetics brand that has led the natural cosmetics market in Korea, delivers both good ingredients and rapid skin improvement effects through rigorous ingredient verification and various product clinical trials. In particular, the recently launched ‘Bulgarian Rose Refresh Essential Water (hereafter Dawn Rose Mist)’ has once again proven isoi’s product quality by being certified as Korea’s first natural cosmetic by the Ministry of Food and Drug Safety.

The Ministry of Food and Drug Safety began certifying natural and organic cosmetics through KTR, and for natural cosmetics, the finished product must contain at least 95% natural-origin ingredients to pass certification. The isoi Dawn Rose Mist, which was certified this time, was recognized for containing 100% natural-origin ingredients and passed the certification.

The reporter, having very sensitive and extremely dry skin, always pays close attention to skin soothing and moisturizing, carefully selecting cosmetics. Especially for basic skincare products, the preference is for those that maintain long-lasting moisture.

Coincidentally, various social network services (SNS) have been posting reviews such as “Korea’s first natural cosmetic is the solution for my sensitive skinㅜㅜ,” “The moisturizing power certified by the Ministry of Food and Drug Safety, the real deal Dawn Rose Mist,” and “The fresh rose scent is subtle and even heals my mood,” proving the anticipation and product quality of Korea’s first natural cosmetic. With high expectations, the reporter personally tried the ‘Dawn Rose Mist.’

This product contains 97% organic Bulgarian rose water, preserving the active ingredients of Bulgarian rose, which helps provide long-lasting moisture, quick soothing, and vitality recharge simultaneously. Additionally, it contains palm (palm tree) oil-derived moisturizing ingredients to maximize skin moisture retention and hydration.

Originally disliking the feeling of heavy skin and not preferring to layer basic products, the reporter had to layer products due to severe tightness after washing the face. However, after consistently using the Dawn Rose Mist morning and evening after cleansing, it was not just a momentarily moist mist when sprayed but provided moisture for a long time, so even with fewer basic care steps, there was no problem with skin hydration.

Moreover, the subtle scent delivered by high-purity Bulgarian rose calms the mind, providing a healing effect that relieves stress in a busy daily life, making it clear why so many people recognize isoi’s product quality.

The Dawn Rose Mist is a light, non-clumping mist formula that can be sprayed easily, making it convenient to use in dry offices or during outdoor work when makeup touch-ups are needed, becoming an essential item always in the reporter’s bag.

◆ You Should Buy This

# For those who want to feel deep and long-lasting moisture with natural-origin moisturizing ingredients

◆ One-line Impression

# Moisture + Soothing + Vitality all UP! Truly Korea’s first official No. 1 natural cosmetic

◆ Price

# isoi Rose Refresh Essential Water (Dawn Rose Mist) (100㎖ / 22,000 KRW)

This content was produced with the assistance of AI translation services.