SK Stoa Introduces Customer-Oriented Membership and Revamps App Service

[Asia Economy Reporter Seungjin Lee] SK Stoa announced on the 23rd that it has introduced a customer-oriented membership system and significantly enhanced the information provision functions of its mobile app.

In line with an average monthly increase of over 8% in new customers, SK Stoa introduced a customer-oriented membership system. This service is available to all SK Stoa mobile and PC members. TV members can convert to mobile app and PC members by verifying their TV membership on the mobile app or PC to receive membership tier benefits.

Membership tiers are assigned based on purchase history over the previous six months as of the 15th of each month, considering purchase amount and frequency, and are divided into four tiers. Each tier receives additional discount coupons, free shipping coupons, and free return coupons.

If a member maintains VIP status at SK Stoa for one year, they can receive up to 1,000,000 KRW in additional tier discounts annually, along with three free shipping coupons and three free return coupons provided monthly. These benefits are expected to enhance customer loyalty by offering substantial advantages to VIP members.

Until now, SK Stoa only offered promotions and event points based on spending amounts, but with the introduction of the tier system, loyal customers will receive differentiated benefits such as monthly discount coupons and free shipping and return coupons. The goal is to reward premium customers with loyalty benefits while continuously motivating regular members to purchase, thereby strengthening benefits for highly loyal customers.

SK Stoa has been focusing on improving accessibility and convenience through various initiatives. In particular, it plans to analyze purchase frequency and accumulated spending data per customer to consider further segmentation of the membership tier system and additional benefits. Furthermore, it plans to expand services that provide personalized information based on individual shopping pattern analysis.

The mobile app service revamp focused on enhancing strengths to enable faster and more convenient use. First, intuitive user interface (UI) and user experience (UX) were applied to app icons, menu composition, and the home screen (ON AIR) to improve customer convenience.

Kim Hyung-jun, Head of Commerce Business Group 2, said, "The introduction of this membership system and the app service revamp were carried out to meet customer needs through simple and efficient services. We plan to maximize user experience and introduce additional membership benefits that can embrace customers through new services and various partnerships."

This content was produced with the assistance of AI translation services.