Damyang-gun and Jeonnam Innovation Center Hold 'Visiting Excellent Agricultural Products Evaluation and Consultation Meeting'

[Asia Economy Honam Reporting Headquarters Reporter Kim Yukbong] Damyang-gun, Jeonnam Province (Governor Choi Hyungsik) announced on the 23rd that it held a ‘Visiting Excellent Agricultural Food Product Evaluation and Consultation Meeting’ by inviting merchandisers (MDs) from large distribution companies in collaboration with the Jeonnam Creative Innovation Center.

This evaluation and consultation meeting was organized with the support of the Jeonnam Creative Economy Innovation Center (hereafter Jeonnam Innovation Center) to develop customized sales channels for local agricultural food small and medium venture companies.

To prevent the spread of COVID-19, the county did not hold the evaluation meeting in one place but conducted it by having merchandisers (MDs) from each sector visit individual companies directly.

In the home shopping sector, GS Home Shopping, Coretree Co., Ltd., and All That Shopping participated; in hypermarkets, GS Retail; online channels included Korea Post Business Promotion Agency and Nonghyup Mall; local food was represented by Y-MART and Organic Mart; and department stores by Hanwha Galleria. Merchandisers (MDs) and expert committee members from each sector visited companies directly to evaluate products and provide one-on-one consulting on product design and production for participating companies, with plans to support customized sales channels for target companies.

Through this event, 12 companies including OMO, Kkum-e Green Farm, Damyang All Milk, Organic Shop, and Nuribodeum received consulting. Over 50 diverse products such as health foods, dairy products, traditional sauces, and teas were given opportunities to enter large distribution channels, enabling expanded sales.

Governor Choi Hyungsik said, “Many small and medium enterprises face difficulties in developing distribution channels despite producing excellent products. We will continue to hold events like this frequently to create sales channel conditions that allow many companies in Damyang to grow sustainably.”

This content was produced with the assistance of AI translation services.