1st Anniversary of MusinsaTV, Surpasses 150,000 Subscribers

[Asia Economy Reporter Yujin Cho] The official YouTube channel of the online fashion store Musinsa, MusinsaTV, has celebrated its first anniversary since its launch.

MusinsaTV operates under the slogan of being a fashion channel created by Musinsa, offering a variety of fashion content including fashion trends, styling tips, and news about brands and designers.

In just one year, MusinsaTV surpassed 150,000 subscribers and released over 230 fashion-related videos. The total watch time of all videos reached 970,000 hours, and the cumulative views of all content exceeded 19.29 million.

The most viewed video of the year was the “Musinsa Office Look ? Musinsa Development Team” episode, which surpassed 1 million views. Former weathercaster Mina Kim hosted as MC, introducing the fashion styles of Musinsa employees, which sparked significant attention on online communities. Additionally, the “Show Me The Closet” episodes featuring model Hyunmin Han and rapper Ready each recorded over 500,000 views, receiving positive responses.

Furthermore, “ON Street,” featuring model Junghyuk interviewing fashion people in Korea, has become a representative popular content of MusinsaTV. The “Director’s Diary,” which shows the real daily lives of brand directors, has also received great acclaim.

Currently, MusinsaTV airs nine different program contents weekly, including “Musinsa Office Look,” which explores employees’ office fashion by company, “Shinsegae,” a sneaker-focused review video, “1-Minute Coordination,” which provides styling tips for fashion items within one minute, and “Musin Sound,” which captures the process of fashion product creation through sound.

To celebrate its first anniversary, MusinsaTV is hosting a “Support Comment Event” and a “Content Recommendation Event.” Participants who subscribe to the MusinsaTV YouTube channel, enable notifications, and leave a comment at the bottom of the event page will have a chance to win prizes such as an Apple Watch and AirPods Pro. Detailed information is available on MusinsaTV and the Musinsa Store.

Im Hwanho, director of MusinsaTV, said, “Over the past year, by experimenting with various genres and themes centered on fashion, we have received much interest and love from viewers, establishing ourselves as Korea’s representative fashion YouTube channel. We plan to further strengthen two-way communication with viewers and present diverse and entertaining content in the future.”

This content was produced with the assistance of AI translation services.