CU Partners with CJ CheilJedang to Launch Bibigo 'Namdo Tteokgalbi Ready Meal Series'

[Asia Economy Reporter Seungjin Lee] CU announced on the 23rd that it is partnering with CJ CheilJedang's Bibigo to launch the 'Namdo Tteokgalbi Ready Meal Series.'

The Bibigo Namdo Tteokgalbi Ready Meal Series consists of three products: 'Bibigo Tteokgalbi Set Meal (4,500 KRW)', 'Bibigo Tteokgalbi Gimbap (2,800 KRW)', and 'Bibigo Tteokgalbi Big Bap Bar (2,200 KRW)'.

The main ingredient, Bibigo Namdo Tteokgalbi, is made by coarsely cutting pork instead of mincing it, then grilling it over direct fire to preserve the chewy texture and juiciness, enhancing the rich tteokgalbi flavor. Additionally, no sweeteners or additives are used, making it safe for people of all ages to enjoy.

The Namdo Tteokgalbi Set Meal includes black rice cooked by mixing newly milled Sindongjin rice (within 2-3 days of milling) with domestically produced black rice. The tteokgalbi is grilled over direct fire to impart a smoky flavor, then brushed with teriyaki sauce to add umami.

The side dishes consist of eight authentic Korean-style banchan, including popular pan-fried items such as donggeurangttaeng (Korean meat patties), rolled omelet, omisanjeok (five-flavored skewers), and fried meat, as well as seasoned dishes like dried shrimp and pumpkin salad and cheongpomuk (mung bean jelly) salad.

Also introduced is the Tteokgalbi Big Bap Bar, based on Jeonju Bibimbap. This product features a whole piece of Bibigo Namdo Tteokgalbi placed on the steady-selling triangular gimbap version of Jeonju Bibimbap, offering a generous portion 1.7 times larger than regular triangular gimbap, making it suitable as a full meal. The Namdo Tteokgalbi Gimbap is topped with juicy tteokgalbi, seasonal stir-fried rape greens, and egg garnish.

The reason CU is launching ready meals with Bibigo is to enhance product completeness by utilizing bestsellers from a trusted professional manufacturer. Since these products have already been recognized for their taste and quality in the home meal replacement (HMR) market, customer trust in the products can also be increased.

Jung Seong-wook, head of the Ready Meal Team at BGF Retail, stated, “CU, which aims for healthy ready meals, and Bibigo, which uses strict standards and good ingredients, share the same goals. Going forward, CU will continue to collaborate with reliable companies to offer a variety of differentiated foods with excellent taste and quality.”

This content was produced with the assistance of AI translation services.