KCC Construction, 'Switzen' Design Renewal

▲ Image of KCC Construction's 'Switchen Design Manual 2.0'. (Provided by KCC Construction)

[Asia Economy Reporter Chunhee Lee] KCC Construction is undertaking a design renewal of its apartment brand 'KCC Switzen.'

On the 23rd, KCC Construction announced that it will newly introduce the 'Switzen Design Manual 2.0,' which embodies KCC Construction's commitment that 'simplicity adds up to create uniqueness,' based on the concept of 'Basic & Unique.'

The detailed concept directions are divided into three categories: 'Trend Up (in line with the times),' 'Differentiated,' and 'Architecture (linked with construction).' Centered on these, the plan is to reinterpret a stable design philosophy to suit the times while implementing a sophisticated design through sleek and modern forms and a restrained monotone color scheme.

The renewed Switzen Design Manual will be applied across the entire product, including apartment exteriors, building entrances, gatehouses, pilotis, and underground parking lots. In particular, the 'Switzen Pattern,' which actively utilizes the design signature pattern 'Combined Line,' will be introduced to create a unique visual image exclusive to KCC Construction anywhere.

This new brand design of KCC Construction will be applied starting with the units scheduled for sale within this year. The Design Manual 2.0 will also be applied to complexes currently under construction through the approval process.

A KCC Construction official said, "This brand design renewal will not be a simple image change but an innovation and transformation that marks the starting point of a new era," adding, "We will establish the unique identity of KCC Switzen and lead a new residential culture."

This content was produced with the assistance of AI translation services.