Jung Yong-jin Responds Again to Baek Jong-won's Request... Supports Distribution of 300 Tons of Haenam Sweet Potatoes

[Asia Economy Reporter Lim Hye-sun] Chung Yong-jin, Vice Chairman of Shinsegae Group, is helping farmers of 'Haenam Motnani King Sweet Potatoes' following his support for imperfect potatoes.

Emart announced on the 23rd that it plans to contribute to revitalizing consumption by opening sales channels for the surplus imperfect elongated sweet potatoes produced in Haenam, Jeollanam-do, which have been neglected in the market and accumulating as inventory. This came as a result of Vice Chairman Chung once again readily accepting the purchase request from Baek Jong-won, CEO of The Born Korea, who is appearing on SBS's 'Meeting Plaza.'

In the broadcast preview, CEO Baek asked Vice Chairman Chung, "Please purchase 450 tons of imperfect king sweet potatoes from Haenam, Jeollanam-do, which have low marketability." Vice Chairman Chung smiled and was momentarily taken aback by the large inventory of 450 tons, then responded, "I will look into it."

The total volume planned by five companies including Emart is 300 tons. Emart (213 tons), SSG.com (7 tons), and Emart Everyday (12 tons) will start selling 'Haenam Motnani King Sweet Potatoes' from the 23rd at prices more than half cheaper than regular sweet potatoes.

The selling price at these three companies is 9,980 KRW for 3kg (one bag) at the regular price. However, when purchased with eight major credit cards, a 40% discount is applied, allowing customers to buy a large 3kg bag at 5,988 KRW, which is the price of a 1.3kg (one bag) regular sweet potato.

In particular, Emart plans to create a separate special display stand for the imperfect king sweet potatoes alongside regular products such as chestnut sweet potatoes and pumpkin sweet potatoes, and will attract customer interest by suggesting recipes through the display.

Additionally, Shinsegae TV Shopping (65 tons) will also support sales channels. Shinsegae TV Shopping will sell 'Haenam Honey Sweet Potatoes' in an 8kg large package, mixing regular and imperfect sweet potatoes, for 24,900 KRW at 11:40 PM on the 23rd and 7:35 PM on the 27th. Shinsegae Food plans to purchase 3 tons and commercialize it as 'Sweet Potato Condensed Milk Bread.'

SBS Variety Show 'Matnam's Plaza' Preview for the Broadcast on the 23rd

Previously, Vice Chairman Chung also purchased 30 tons of imperfect potatoes with low marketability at CEO Baek's request. That quantity sold out within two days.

This content was produced with the assistance of AI translation services.