Orion Ranks No.1 in Pie Category of China Brand Power Index for 5 Consecutive Years

The Only Domestic Confectionery Brand
The Status of China's Leading Confectionery Brand

[Asia Economy Reporter Lee Seon-ae] Orion announced on the 23rd that it ranked first for five consecutive years in the pie category and third in the gum and snack categories in the "2020 China Brand Power Index (C-BPI)" announced by Chnbrand, a leading Chinese corporate brand research institute.

The China Brand Power Index (C-BPI) is an evaluation system that measures loyalty, preference, and awareness based on consumer experience for brands sold in China. Since its first release in 2011, it has gained deep trust from Chinese consumers and companies.

Orion has established itself as a "trusted snack brand" by providing trust and familiarity to Chinese consumers for over 25 years under the name "Haoliyou (好麗友)," which means "good friend" in Chinese. Recently, it has strengthened its product development capabilities and continuously introduced new products each year in line with changing market trends, gaining consumer approval. In 2018, it launched unique new products such as Choco Pie (Chinese name: 好麗友?派 Haoliyou Pie) strawberry flavor and Cutie Pie (Chinese name: Q?) red velvet, surpassing annual sales of 100 million yuan (approximately 17.4 billion KRW) at the time. The "Cham Bungeoppang (Chinese name: 小??? Xiaoyunuer)" released in 2019 also captured the hearts of Chinese consumers by aligning with the culture where fish symbolize wealth, joining the ranks of popular pies. The spring limited edition "Peach Pie (Chinese name: 桃桃派 Taotaopai)" especially received great love from young consumers, solidifying its status as a representative confectionery brand.

Along with continuous efforts to enhance product capabilities, differentiated marketing activities to communicate with local consumers were also effective. In particular, last winter, Orion operated the "Haoliyou Pie House" at the Harbin International Ice and Snow Festival, receiving great responses. The Haoliyou Pie House, with its sophisticated design, introduced a unique way of warming pies before eating, providing consumers with new experiences through fun participatory activities, attracting about 100,000 visitors during the event period.

An Orion official said, "We continue to receive unwavering love and support through relentless product development efforts and activities to get closer to consumers," adding, "We will repay consumers with more novel and innovative products."

This content was produced with the assistance of AI translation services.