Living Expense Benefit Leader... Samsung 'Sujaka V4' Popularity

Earn 1,000 points for every 100,000 KRW spent on automatic living expense payments
Up to 5% discount on digital and online services like Netflix and delivery apps

[Asia Economy Reporter Ki Ha-young] Samsung Card's 'Number Card V4,' released two years after Number Card V3, is gaining popularity in the market. It features enhanced benefits for automatic payment of living expenses through big data and strengthened digital and online service benefits.

According to Samsung Card on the 22nd, Number Card V4 accumulates 1,000 points for every 100,000 KRW spent on automatic payments of living expenses such as apartment management fees, city gas, communication bills, and the four major insurances. It also offers up to a 5% discount on digital and online-related services such as Netflix, Wavve, Watcha Play, Melon, online shopping, and delivery applications (apps).

Samsung Card derived 18 latest consumption types through big data-based smart algorithm analysis and analyzed each consumption type according to life cycle and consumption scale. Furthermore, the target customer groups for each product were defined as 'personas,' refining the big data analysis results more precisely and applying them to Number Card V4 in five different lifestyles.

Through this, the lifestyles previously separated into married men and married women in V3 were combined into one lifestyle in V4, forming the 'Samsung Card 3 V4.' Additionally, for married male and female customers who spend heavily in specific areas, new lifestyles were created to strengthen benefits: fuel benefits for married men (6 V4) and education benefits for married women (5 V4), adding two new high-value (H/V) products.

The annual fee for 2~4 V4 cards is 20,000 KRW for both domestic and international use. The H/V products, 5 V4 and 6 V4, have an annual fee of 39,000 KRW for both domestic and international use.

A Samsung Card representative said, "Through Samsung Card's industry-leading big data analysis capabilities, Number Card V4 includes essential benefits for customers such as lifestyle-specific benefits, automatic payment benefits for living expenses, and digital and online services. We will continue to develop Number Card by reflecting the latest consumption trends."

This content was produced with the assistance of AI translation services.