LS Nikko Dongjeon wins Grand Prize in Company Magazine Category at the World's Top 3 PR Awards 'Mercury Awards'

LS Nikko Copper won the Grand Prize in the Mercury Awards company newsletter category. President Do Seok-gu (first from the left) and employees.

Photo by LS Nikko Copper

[Asia Economy Reporter Ki-min Lee] Non-ferrous metal company LS Nikko Dongjeon announced on the 22nd that its company magazine 'LSNjin' won the 'Grand Winner (Top Prize)' in the company magazine category for the first time among Korean companies at the 'Mercury Excellence Awards,' a corporate promotional material contest hosted by the U.S. media company Mercom. Now in its 33rd year, the Mercury Awards, organized by Mercom, is regarded as one of the world's top three award ceremonies in the promotional materials category.

The quarterly magazine LSNjin has published a total of 34 issues since 2012. About 1,000 employees of LS Nikko Dongjeon and its investee companies subscribe to LSNjin, which covers stories about overall management and employees with a different theme each issue.

Jahong Koo, chairman and publisher of LSNjin, maintained the print company magazine even when many companies switched to webzines or discontinued their magazines. Chairman Koo also explained management content in an easy and entertaining way, and suggested expanding family participation through introducing popular restaurants, hobbies, cultural experiences, and more.

President Seokgu Do said, "We have gained great honor through the company magazine, and the culture of communication and consideration among employees seems to have matured further," adding, "We will continue to support so that employees can enjoy LSNjin more joyfully and actively."

This content was produced with the assistance of AI translation services.