Lotte Duty Free, 'If Only It Existed' Challenge Event Held
[Asia Economy Reporter Lim Hye-seon] Lotte Duty Free will hold the 'If Only It Had Been' social network service (SNS) challenge event starting from the 22nd.
The 'If Only It Had Been' challenge event is being held to encourage the social distancing campaign and to ease the longing of customers who miss traveling, following the government's extension of the social distancing practice period until May to prevent the spread of COVID-19.
The event, which runs until the 20th of next month, is a campaign where participants share things they wish had been with them on their past trips. Anyone can participate by either editing items into their travel photos or uploading the original photo to their Instagram with the required hashtags. Additionally, starting from the 1st of next month, the event will also be held through China's leading SNS channels, WeChat and Weibo.
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Lotte Duty Free plans to award the first-place winner, selected through judging, with LDF Pay worth 1 million KRW, an online prepaid payment method usable like cash at Lotte Duty Free. Furthermore, various prizes worth a total of 5 million KRW will be given away. The winners will be announced on the 27th of next month.
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