Shinsegae TV Shopping "Crowdfunding, 40s and 50s Account for Highest Share at 72%"

[Asia Economy Reporter Seungjin Lee] As online shopping experiences increase among the 40s and 50s age group, demand from middle-aged customers for crowdfunding services, which were mainly used by younger customers, is rising.

Shinsegae TV Shopping announced on the 22nd that an analysis of customers purchasing through the crowdfunding shopping service "Monaegi (a fantastic shopping where prices drop when people gather)" operated on its mobile app showed that the purchase rates were highest among those in their 40s (31.3%) and 50s (41.1%).

This is a different trend from existing crowdfunding services, which mainly received positive responses from the 20s and 30s age group.

According to sales analysis over the past three months, products that succeeded in crowdfunding also had the highest proportion of food items preferred by middle-aged customers. The "Yega So LA Galbi Gift Set (2kg)" conducted in January achieved a funding rate of 3200% against its target, and the fresh food Carabao raw mango 2.5kg (12 pieces) product also achieved a high funding rate of 2672%, leading to an encore sale.

The 40s and 50s age group is the main target customer of the home shopping industry. As online and mobile purchasing experiences increase among this middle-aged generation, accessibility to the crowdfunding service "Monaegi" operated on the Shinsegae TV Shopping mobile app is also analyzed to have increased.

Shinsegae TV Shopping's online sales from February to March grew by 63% compared to the same period last year. As more people experience the convenience of online home shopping due to COVID-19, the growth trend of online purchases by the 40s and 50s age group is expected to continue.

Shinsegae TV Shopping plans to expand inflow to crowdfunding sourcing services specialized for the 40s and 50s by strengthening domestic premium fruits and overseas direct sourcing products.

Meanwhile, from the 22nd for one week, Shinsegae TV Shopping will hold a special event to celebrate the 100th day since the opening of "Monaegi," offering up to 20% of the payment amount as points when purchasing crowdfunding products.

During the same period, 11 ultra-low-priced products covering home appliances and health foods, such as Dyson cordless vacuum cleaners and NutriOne hyaluronic acid, will be carefully selected and offered as crowdfunding products at discounts of up to 47%.

Juyongno, Executive Director of New Tech at Shinsegae TV Shopping, said, "Crowdfunding has the advantage of lowering product prices without inventory cost burdens by identifying customer demand in advance," adding, "Through 'Monaegi,' Shinsegae TV Shopping will secure a broader customer base and strive to provide customers with opportunities to purchase quality products at affordable prices."

This content was produced with the assistance of AI translation services.