GS Shop Publishes 'Customer Service Language Guide'
[Asia Economy Reporter Lim Hye-sun] GS Shop announced on the 22nd that it has published the 'Customer Service Language Guide,' which contains guidelines for proper language use and customer-centered response.
GS Shop created this booklet to respond more easily and kindly when dealing with customers. Through this, it is expected to look at things once again from the customer's perspective and use language to produce a correct and consistent voice.
The Customer Service Language Guide was created based on the core elements of 'communicativeness,' 'clarity,' 'consistency,' and 'kindness,' and above all, it was produced focusing on expressions and words that customers can easily understand. To ensure more proper expressions, it was developed in cooperation with the Language and Culture Institute of Ewha Womans University.
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GS Shop will first distribute this booklet to employees who are closest to customers, such as shopping hosts, counselors, and the Fair Broadcasting Center, and conduct training. Afterwards, it plans to spread it to all employees and partner companies, so that the entire GS Shop will strive to use proper language.
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