Coupang Adds Daejeon and Chungbuk Regions to 'Cheer Up Korea' Campaign

Special Exhibition Featuring Only Local Farm and Small Business Products

[Asia Economy Reporter Kim Cheol-hyun] Coupang announced on the 22nd that it has added Daejeon City and Chungcheongbuk-do to the 'Cheer Up Korea' special exhibition to further strengthen cooperation with local communities.

'Cheer Up Korea' is a special exhibition for regional coexistence, where Coupang directly purchases products from small business owners and agricultural and livestock producers who have lost sales channels due to the economic downturn caused by the novel coronavirus infection (COVID-19). In addition to direct purchases, marketing support including advertising on the main homepage is provided to directly help increase sales of businesses in the respective regions.

Coupang plans to showcase about 800 products from newly added Daejeon and Chungbuk local businesses through Rocket Delivery, and regional specialties will be available through Rocket Fresh to be delivered the next morning for breakfast. Representative products include Chungbuk Cheongwon Saengmyeong rice, Jecheon Donmaru Korean pork belly, and Olgae chicken breast and chicken thigh meat. In addition, products such as plate sets sold by small business owners in Daejeon and Chungbuk can also be purchased.

Coupang plans to continue the 'Cheer Up Korea' campaign, which started on the 7th with Daegu and Gyeongsangbuk-do, until the end of this year. Yoon Hye-young, Vice President of Coupang Retail, said, "Through the Cheer Up Korea special exhibition, we are providing Coupang's differentiated sales channels for small business owners and local farmers who have suffered from reduced consumption after COVID-19," adding, "Coupang will continue efforts to revitalize the local economy."

This content was produced with the assistance of AI translation services.