CJ CheilJedang Launches 'Bibigo Jumeokbap' for Easy Enjoyment

[Asia Economy Reporter Choi Saeng-hye] CJ CheilJedang announced on the 22nd that it has launched ‘Bibigo Golden Grilled Jumeokbap,’ which can be enjoyed as a simple meal or a hearty snack.

Bibigo Jumeokbap is a product that fills delicious fillings inside the rice and grills it on a hot plate to create a golden exterior and a crispy nurungji (scorched rice) texture. The filling is packed to the edges, allowing you to enjoy a tasty bite until the very last one. Each piece is individually packaged, making storage and cooking convenient.

There are two varieties: ‘Bulgogi,’ which features soy sauce-marinated bulgogi full of smoky flavor enjoyed with fluffy rice, and ‘Kimchi Cheese Fried Rice,’ which contains mozzarella cheese inside spicy kimchi fried rice. You can enjoy a moist texture by cooking it in the microwave or a crispier nurungji texture by using an air fryer. It is available for purchase at large supermarkets and other retailers, priced at 7,980 KRW (500g, 5 pieces).

CJ CheilJedang believes that consumer demand for convenient products like jumeokbap will grow as trends toward ‘simplifying meals’ and enjoying late-night snacks or light meals spread.

After launching the product through some distribution channels in December last year, it gained great popularity as a convenient breakfast substitute and children’s snack, recording sales of approximately 2 billion KRW to date. The company plans to continuously expand sales channels so that more consumers can experience the product.

CJ CheilJedang plans to focus on promoting the product’s unique features and increasing brand awareness through various marketing activities. Additionally, it intends to introduce new products within the year to target diverse consumer tastes.

A CJ CheilJedang official stated, “‘Bibigo Jumeokbap’ is a product that combines CJ CheilJedang’s unique technologies such as rice adhesion technology to prevent breakage after shaping and surface heat treatment processes to bring out a golden color and nurungji texture, delivering delicious quality until the last bite.” He added, “We expect it to gain great popularity among consumers who enjoy convenient meals and snacks.”

This content was produced with the assistance of AI translation services.