[Spring, Health Guardian] Modern People Falling into Lethargy... Energize with 3 Pills a Day

Dongkook Pharmaceutical 'Mintroll'

[Asia Economy Reporter Cho Hyun-ui] Dongkook Pharmaceutical has launched a TV commercial for 'Mindtrol,' an over-the-counter drug made from plant ingredients that improves lethargy characterized by depression and decreased motivation.

This advertisement expresses psychological fatigue and lethargy such as decreased motivation experienced by modern people due to repetitive stress through the masterpiece paintings of Vincent van Gogh. In particular, it depicts the image of office workers who feel depressed and unmotivated due to work stress, eliciting empathy from consumers.

The commercial begins with scenes where figures in the paintings, who look depressed or have stern expressions, seem to be talking to each other saying, "I can't sleep at all these days," "I feel down," and "I don't want to do anything." However, this is actually a conversation between two office workers in a company break room in front of van Gogh's painting.

The advertisement conveys that these symptoms stem from lethargy. Toward the end of the commercial, when the two office workers greet each other cheerfully in the morning, van Gogh in the painting smiles and the narration concludes with "Energize your mood! Mindtrol."

Mindtrol is also effective for sleep disorders in addition to psychological symptoms. It can be taken by both males and females aged 12 and older, with a dosage of one tablet three times a day for 4 to 6 weeks. As an over-the-counter drug, it can be purchased at pharmacies without a prescription.

A Dongkook Pharmaceutical official stated, "According to a survey conducted in 2019 by Korea Research, a market research firm, targeting 1,000 adults aged 20 and above, about 48% of respondents reported experiencing lethargy," adding, "Through the TV commercial, we aimed to deliver the message that if psychological fatigue, decreased motivation, sleep disorders, and feelings of depression persist or recur, it may not be a temporary mood change or simple physical fatigue but 'psychological lethargy.'"

This content was produced with the assistance of AI translation services.