Diary SNS Startup 'Sejulilgi' Secures New Investment

Anonymous-Based Social Diary App... 1 Million Downloads and 200,000 Monthly Users in 3 Years Since Launch

[Asia Economy Reporter Kim Cheol-hyun] Willim, the developer of the diary social networking service (SNS) 'Sejulilgi,' announced on the 20th that it has secured new investment. This round was led by Strong Ventures, with participation from D.CAMP.

Sejulilgi is an anonymous-based social diary application (app) written with three lines of text and one photo. Since its launch in 2017, it has been downloaded over 1 million times domestically as of March this year, with 200,000 monthly active users. Users who write diaries can set them as either public or private, and public diaries can be shared and communicated with others. The biggest differentiator from other SNS platforms is the large collection of posts containing personal pain, worries, and honest emotions, made possible by anonymity. In fact, emotional content containing real concerns and comfort accounts for 60% of all publicly shared diaries.

Baek Ki-hong, CEO of Strong Ventures, explained the investment background, saying, "There is no SNS where you can easily and comfortably record your own worries, thoughts, and feelings. As a result, modern people become lonelier, more isolated, and more insincere, but we saw potential in Sejulilgi. Especially, the approach to this issue in the form of a diary was refreshing."

Baek Jun-ho, CEO of Willim, said, "Follow-up investments were made due to more than double annual growth and the potential for global expansion. In May, through 'Themed Shared Diaries,' we plan to create a community culture where people with common interests can communicate through diaries, and in the second half of the year, we will actively pursue entry into overseas markets such as the United States, Japan, and Taiwan."

This content was produced with the assistance of AI translation services.