Weekend Movie Theater Audience Hits 90,000... Will 'Avengers' Be the Savior?

[Image source=Yonhap News]

[Asia Economy Reporter Lee Jong-gil] Movie theaters were bleak again last weekend. Although the spread of the novel coronavirus infection (COVID-19) has subsided, they have struggled to seize a rebound opportunity. According to the Korea Film Council's integrated ticketing system for movie theaters on the 20th, the number of visitors to theaters last weekend (18th-19th) was 92,344. This is an increase of 12,635 from the second weekend of this month (11th-12th), which had 79,709 visitors, but it failed to surpass 100,000 for the third consecutive week.

The overall seat occupancy rate was only 4.5%. No movie securing more than 10,000 seats per day exceeded a 10% occupancy rate. At best, 'Les Mis?rables (8.7%)', 'La La Land', '1917', 'Weathering with You', and 'Ghost Ship' recorded occupancy rates above 5%. The movie that attracted the most viewers was 'La La Land,' drawing 12,233 viewers across 304 screens. '1917' and 'Search Out' followed with 11,910 viewers (306 screens) and 10,333 viewers (355 screens), respectively.

Movie theaters see the re-screening of popular superhero movies as an opportunity for a rebound. Although last week's screenings of 'Logan' and 'Deadpool' did not perform well, they believe the 'Avengers' series is different. In fact, 'Avengers (9.5%)' and 'Avengers: Age of Ultron (6.4%)' ranked first and third in real-time reservation rates (as of 9 a.m. on the 20th).

This content was produced with the assistance of AI translation services.