BYC Launches 'BodyDry' Athleisure Line with Enhanced Cooling Effect

[Asia Economy Reporter Yujin Cho] BYC announced on the 20th that it has launched the 2020 version of its functional lifewear, BodyDry.

BodyDry features cooling functionality along with excellent moisture absorption and quick-drying capabilities, making it comfortable and cool to wear during everyday summer activities. It can also be styled as a trendy athleisure look.

The 2020 version of BodyDry includes newly developed items for women, with changes in colors and designs. It introduces upgraded colors, refreshing sensations, soft textures in lifewear, and seamless styles.

The pieces can be worn alone or layered under shirts, suitable for both indoor wear and outdoor outings. The tops are designed with a ribbed neckline for a stable fit, and feature BodyDry point prints on the neck tape and chest area. The bottoms use two-way stretch fabric with excellent elasticity vertically and horizontally, combined with mesh construction for superior comfort. They can be worn as shorts or with a sporty feel, suitable for both indoor and outdoor wear.

The newly added BodyDry seamless line is made from functional materials that provide a refreshing and soft wearing experience, with minimized seams for comfort and simplicity. The seamless products include V-neck tees, running tops, 3/4-length longsleeves, and basic longsleeves.

These products are available for purchase on the BYC online mall and at BYC stores nationwide, with the BodyDry seamless line available at BYC stores starting from the 23rd.

A BYC representative stated, “As work-life balance culture and healthcare become part of daily life, we have strengthened the athleisure style to suit lifestyles including indoor and outdoor leisure activities. We hope people spend their daily lives more comfortably and sportily with BYC lifewear BodyDry.”

This content was produced with the assistance of AI translation services.