Lotte Confectionery Launches 'Crunchy Pepero' with Enhanced Crispiness
[Asia Economy Reporter Choi Saeng-hye] Lotte Confectionery announced on the 20th that it has launched a unique collaboration new product, 'Crunky Pepero.'
Crunky Pepero is a product that coats 'Pepero' with 'Crunky' chocolate. Highlighting Crunky's characteristics, it offers a crispy texture when chewing the puffed rice. The sweet and savory taste unique to Crunky is fully preserved. The recommended retail price is 1,500 won.
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Before its official launch, Crunky Pepero was so popular in test sales through specific channels that an average of 7,000 units were sold per day. Lotte Confectionery originally planned Crunky Pepero as a seasonal special product, but after receiving unexpectedly enthusiastic responses from consumers and retailers, it decided to include it in the main Pepero product lineup and plans to focus on promoting it going forward.
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