Binggrae Launches Korea's First Protein-Enhanced Drinking Yogurt 'Yoplait Protein'

[Asia Economy Reporter Lee Seon-ae] Binggrae announced on the 20th that it has launched 'Yoplait Protein,' the first high-protein yogurt in Korea containing more than 8% protein.

Yoplait Protein was released with two drinkable varieties (Plain, Strawberry Banana), and two spoonable varieties (Plain, Blueberry) are scheduled for release in May. The drinkable Yoplait Protein Plain contains 18g of protein per bottle, fulfilling 45% of the daily average protein requirement of 40g for women in their 30s as suggested by the Korean Nutrition Society. The spoonable Yoplait Protein contains 10g of protein per cup, about 2.6 times the protein content of regular spoonable yogurt.

According to Nielsen research, functional products are showing the highest growth rate in the domestic yogurt market. As consumers across society become more health-conscious, this growth trend is expected to continue for some time. In particular, the protein food market is known to help in the composition of antibodies that fight antigens and aid muscle formation to increase basal metabolic rate, showing rapid growth worldwide. Although various types of protein-fortified products have been released domestically, Yoplait Protein is the first product in the Korean drinking yogurt market to contain more than 8% high protein content.

Yoplait Protein is a product that consolidates Binggrae's technology, which launched Korea's first spoonable yogurt brand Yoplait, focusing on making protein foods easier and more delicious to consume. Despite its high protein content, it contains about 40% less fat compared to regular yogurt and includes more than 100 million lactic acid bacteria per 1ml, allowing consumers to expect the original functions of yogurt.

A Binggrae representative stated, “Yoplait Protein is a product suitable for protein supplementation before and after exercise or as a convenient meal replacement, and we expect it to be chosen by health-conscious consumers,” adding, “We will continue to launch new products that meet diverse consumer demands through Binggrae’s fermented milk technology.”

This content was produced with the assistance of AI translation services.