Nongshim Responds to "Please Release Jjapaguri," Launches Jjapaguri Cup Noodles Globally

[Asia Economy Reporter Lee Seon-ae] Nongshim announced on the 20th that it will launch Chapaguri cup noodles, which gained global attention along with the Oscar win of the movie Parasite. Starting from the 21st, it will be sequentially introduced to the global market, beginning with South Korea.

Chapaguri has recently risen as a cultural icon representing Korea worldwide, beyond just a recipe mixing two types of ramen. Undoubtedly, Chapaguri was the most talked-about food globally earlier this year.

This Chapaguri craze has now led to an actual product launch. A Nongshim official explained, “Mixing Chapagetti and Neoguri to make Chapaguri in one's own way is an area where consumers find fun, so we developed it as a cup noodle instead of a bag noodle,” adding, “It is a product that can be conveniently eaten at convenience stores or during outdoor activities.”

Reflecting the recent trend among young consumers who mainly consume cup noodles and prefer spicy flavors, the domestic market will see the release of the ‘Angry Chapaguri Big Bowl,’ characterized by its spicy taste. Overseas, since preferences for spiciness vary by country, both the ‘Angry Chapaguri Big Bowl’ and the original ‘Chapaguri Big Bowl’ will be released together.

Sales will initially start in the United States, Southeast Asia, Japan, Australia, Russia, and gradually expand to other countries. From as early as May, Chapaguri will be available sequentially in various countries around the world.

A Nongshim official said, “Even now, consumers worldwide are sharing their curiosity and tasting reviews of Chapaguri through Nongshim’s social network service (SNS) channels, maintaining interest and popularity,” and added, “In particular, many overseas consumers who are not familiar with cooking bag noodles have requested the launch of cup noodles that can be easily prepared.”

A post left by an American consumer on Nongshim's SNS.

The Angry Chapaguri that Nongshim is launching in domestic and international markets is a product developed based on a new Chapaguri recipe that has recently gained popularity among consumers. Since Nongshim introduced the new Neoguri brand product ‘Angry RtA’ last January, ‘Angry Chapaguri’ and ‘RtA Chapaguri’ using it have received a hot response online as spicy Chapaguri recipes.

Angry Chapaguri is a product where the plump Neoguri noodles and spicy seafood jajang sauce create an optimal harmony. To maximize Chapaguri’s appeal, Chapagetti and Neoguri are blended, and the spicy flavor of Angry RtA is added. Additionally, vegetable seasoning oil stir-fried with chili peppers enhances the spicy aroma.

The kelp, a symbol of Neoguri, is also included. However, to enhance the umami of the broth, the large pieces of kelp have been finely chopped for easier mixing. Notably, the Angry Chapaguri Big Bowl is developed for microwave cooking. Pour 220ml of boiling water, microwave for 3 minutes, then add the enclosed soup and seasoning oil and mix to complete. Unlike some mixed cup noodles, there is no need to drain water midway.

Meanwhile, Chapagetti, which saw overseas sales increase by 120% year-on-year in February due to the Chapaguri craze, continued its popularity with a 116% growth in March.

This content was produced with the assistance of AI translation services.