Cheongho Nice's New Model Lim Young-woong... 'Mr. Trot' Jin

Singer Lim Young-woong, the advertising model for Cheongho Nice, is posing to promote the products 'Sanitizing Ice Water Purifier Senita' and 'Portable Air Purifier Always'.

[Asia Economy Reporter Kim Daeseop] Cheongho Nice announced on the 20th that it has selected singer Lim Young-woong as its advertising model.

This selection of the advertising model was promoted to make Cheongho Nice products more familiar to consumers through Lim Young-woong, who is called the rising star of trot music.

Lim Young-woong was chosen as the winner of TV Chosun's entertainment program 'Tomorrow is Mr. Trot.' He is very popular among middle-aged and older women, the main purchasing demographic for home appliances.

Cheongho Nice has signed an advertising model contract with Lim Young-woong for water purifiers and air purifiers and plans to carry out various advertising marketing activities. A new advertising campaign featuring Lim Young-woong as the model is scheduled to start next month.

Won Gwang-jik, Director of Marketing at Cheongho Nice, said, "Since its establishment in 1993, Cheongho Nice has grown by prioritizing product quality and technology as the company's top values. We have selected trot rising star Lim Young-woong as our new model to make our excellent products more familiar to consumers."

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