'Once Again' Sexual Objectification Controversy, KBS Officially Apologizes "Regret Causing Discomfort"

A scene from the KBS2 weekend drama "Once Again" aired on the 18th. The use of a short skirt and shoulder-baring clothing for solicitation sparked controversy over sexual objectification. Photo by KBS Broadcasting Screen Capture

[Asia Economy Intern Reporter Kang Ju-hee] The drama "Once Again" has been embroiled in a controversy over sexual objectification, and the production team has issued an official apology.

On the 19th, the production team of KBS2 weekend drama "Once Again" stated on the official website, "We regret that some scenes aired on the 18th caused discomfort to our viewers," adding, "We will strive to be more cautious in the future."

They further added, "All future broadcasts, including reruns and replays, will be replaced with edited versions."

In episodes 13 and 14 of "Once Again," aired on the 18th, Kang Cho-yeon (played by Lee Jung-eun), Lee Ju-ri (played by Kim So-ra), and Kim Ga-yeon (played by Song Da-eun), who quit working at a bar and opened a gimbap shop, were shown running the business. In this scene, they wore revealing outfits and engaged in solicitation, which sparked controversy over sexual objectification.

They also performed events resembling those at entertainment establishments to attract customers. Additionally, male students in school uniforms appeared as targets of solicitation, which further fueled public outrage.

As a result, the drama's internet bulletin board was filled with criticism such as, "Which snack bar or gimbap shop would have employees dressed like that to solicit customers?", "What fault do viewers have for being exposed to such distorted sexual perceptions?", and "Please keep up with the times."

Meanwhile, the viewership ratings for "Once Again" on that day recorded between 21.3% and 26.6%.

This content was produced with the assistance of AI translation services.