Shinsegae Food Introduces Nostalgic Bread 'Retro Monttang' at Bakery Brand

[Asia Economy Reporter Choi Saeng-hye] Shinsegae Food announced on the 20th that it will introduce the nostalgic bread "Retro Montang" at the bakery brands "Day & Day," "Milk & Honey," and "E-Bakery," operated within Emart.

Recently, as the COVID-19 pandemic has prolonged, a retro trend enjoying nostalgic products to relieve fatigue has been sweeping the food and beverage sector. Accordingly, Shinsegae Food has launched Retro Montang, which can be enjoyed at an affordable price by a wide range of customers, from the MZ generation (Millennials + Generation Z), who value new and unique experiences, to middle-aged and older generations with a retro sensibility.

Retro Montang consists of six types: cream puff bread, cream cheese bread, whole red bean paste bread, sweet potato paste bread, pea paste bread, and purple sweet potato paste bread. Various types of fillings are generously packed inside the bread to faithfully recreate the taste of nostalgic memories. Emphasizing the product’s generous quantity and reasonable price, one set containing nine pieces of bread is sold for 9,980 won.

Along with this, Shinsegae Food is also introducing "Sangtu Gwaja," known as the retro version of macarons. Made with white bean paste, it features a moist and soft texture, and when eaten with milk, the sweet nostalgic taste is enhanced, making it an ideal snack for all ages. The price is 5,980 won per set.

This content was produced with the assistance of AI translation services.