Lotte Department Store Jamsil Branch Avenuel Hosts the 3rd 'Onhwahan Market'
10-Day Event at Jamsil Branch Avenue L
Collaboration with Star Flower Art Director 'Fiore Yun'
[Asia Economy Reporter Cha Min-young] An emotional pop-up store that will melt the frozen hearts caused by the novel coronavirus infection (COVID-19) is opening.
Lotte Department Store announced on the 19th that it will present ‘Onhwa Market,’ co-planned with star flower art director ‘Fiore Yun,’ for 10 days from the 20th to the 29th at AvenueL in Jamsil Branch. The event will be held at the Crown Event Hall on Basement Level 1.
This event is the third installment since the ‘Home Gardening Fair’ at Sogong Park last October. The second event held in December last year at The Wave Cosmo Energy on Basement Level 1 of the main branch attracted over 10,000 customers of various age groups.
The theme of this event is spring dating, featuring various items to change the atmosphere inside the home. There will be a total of eight designer brand stores operated in showroom style, including ‘Juliet Rose,’ where you can find European-style antique jewelry and accessories; ‘Madame Jeanne,’ a medieval European-style homewear that became a hot topic after being worn by a drama protagonist; ‘Lafine,’ a popular young fashion brand run by model sisters; and ‘Reindeer,’ a brand offering sensuous silver jewelry with a handmade feel.
Additionally, as part of a project to support flower farms struggling due to COVID-19, the first 100 customers who purchase over 50,000 KRW on the day will receive a ‘Table Palm,’ a representative air-purifying plant selected by NASA.
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Nam Jung-yeon, Chief Buyer of the Tenant MD Team at Lotte Department Store, said, “This event was prepared for homebodies who could not fully enjoy spring due to social distancing,” adding, “We hope customers will shop for small but certain happiness items that can brighten both the home atmosphere and their hearts at the third Onhwa Market event.”
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