BBQ Launches 'Hot Hwanggeum Olive'... Competing with Deliciously Spicy Flavor

[Asia Economy Reporter Lee Seon-ae] BBQ announced on the 17th that it will launch a new product series called ‘Hot Hwanggeum Olive’.

‘Hot Hwanggeum Olive’ is a new product that brings out a variety of spicy flavors favored especially by younger consumers, based on BBQ’s signature menu, Hwanggeum Olive Chicken, which has received great love from customers. While maintaining the crispy texture unique to Hwanggeum Olive Chicken, it adds flavors with four types of spiciness that pleasantly stimulate the taste buds, offering a taste experience not found in traditional fried chicken.

The ‘Hot Hwanggeum Olive’ series, meaning ‘Hot (hot) intense transformation of Hwanggeum Olive,’ will be introduced with four menu items: Hotchak! Redchakchak, Hotssa! Black Pepper, Hotppa! Crispy, and Hotjjin! Jjin King Sauce.

‘Hotchak! Redchakchak’ features red seasoning made from habanero peppers, enhancing the color and visual appeal that delight both the eyes and mouth. The hot and sharp flavor of ‘Hotssa! Black Pepper’ boasts an exotic taste by adding the refreshing and pungent aroma unique to black pepper. The hot and crispy ‘Hotppa! Crispy’ is marinated in a sauce combining habanero and barbecue seasonings with the Indian spice masala, satisfying both crispiness and spiciness. Additionally, the hot and addictive flavor of ‘Hotjjin! Jjin King Sauce’ is characterized by a sauce mixed with gochujang (Korean chili paste) that harmoniously adds traditional Korean spiciness to the Hwanggeum Olive Chicken.

BBQ Chicken has also prepared various combo products for customers with diverse tastes. The ‘Hot Hwanggeum Olive Combo’ includes six types composed of combinations such as ‘Redchakchak + Black Pepper,’ ‘Redchakchak + Crispy,’ ‘Redchakchak + Jjin King Sauce,’ ‘Black Pepper + Crispy,’ ‘Jjin King Sauce + Black Pepper,’ and ‘Jjin King Sauce + Crispy.’ In addition, there are four types of ‘Original Hot Combo’ that combine the existing Hwanggeum Olive Chicken with each of the four ‘Hot Hwanggeum Olive’ menu items, offering a total of 14 new menu options to provide consumers with the fun of choosing.

Along with the product launch, BBQ plans to expand the connection between ‘Hot Hwanggeum Olive’ and consumers in their 20s through comprehensive online marketing activities using social networking services (SNS) and YouTube channels. A new commercial featuring newly appointed actor Lee Min-ho as the model will also be released.

BBQ stated, “We aimed to develop a sophisticated spicy product that appeals to the strengths of Hwanggeum Olive Chicken while actively reflecting the new taste trends of the younger generation who enjoy relieving stress through spicy flavors,” and emphasized, “We will continue to introduce many young and trendy products that actively incorporate the opinions of younger consumers.”

This content was produced with the assistance of AI translation services.