Shinsegae Inter Partners with Melon to Strengthen Marketing for MZ Generation

YXD

[Asia Economy Reporter Jo Yujin] Shinsegae International is launching targeted marketing aimed at the MZ generation (Millennials and Generation Z).

Shinsegae International announced that from the 17th of this month until the 31st of next month, it will hold an event in partnership with Melon, the largest music platform in Korea, offering special shopping benefits.

During the event period, a dedicated benefits section for Shinsegae International’s official online mall, S.I.Village, will open on Melon’s event page. Melon members with Silver status or higher can enjoy various benefits, including discounts on representative fashion brands from S.I.Village.

Shinsegae International decided to partner with Melon because its main user base consists of people in their teens to thirties who enjoy fashion and online shopping, aligning well with their target customers.

Amid the economic downturn caused by the COVID-19 pandemic, which has made it difficult to increase marketing expenses, the company aims to enhance efficiency with minimal marketing costs by using pinpoint marketing targeting specific generations.

At the Melon benefits section, a 10% discount coupon applicable to all products from seven domestic brands sold at Shinsegae International’s S.I.Village will be provided.

The featured brands include women’s wear brands ‘VOV’, ‘JIGOTT’, and ‘Juicy Couture’, contemporary casual brand ‘Studio Tomboy’, and men’s wear brand ‘Komodo’.

Customers who shop at S.I.Village and select their favorite music to listen to on Melon will be entered into a draw to win prizes such as JIGOTT graphic T-shirts, specially made car air fresheners from VOV, Komodo seamless T-shirts, Studio Tomboy smartphone cases, and Juicy Couture mesh bags.

A marketing representative for Shinsegae International’s domestic brands said, “With the spread of untact consumption, we are strengthening new forms of online marketing,” adding, “This event was planned to expand touchpoints with the MZ generation and provide a unique shopping experience.”

This content was produced with the assistance of AI translation services.