Seven Eleven Launches 'Drinking Prebiotics'
[Asia Economy Reporter Lim Hye-seon] Convenience store 7-Eleven launched a health drink called 'Drinking Prebiotics' on the 16th.
This product is an exclusive item introduced in collaboration with the specialized health food brand Biot, and it is a health drink utilizing prebiotics, known as a food beneficial for gut health and immune system enhancement.
'Drinking Prebiotics' comes in two flavors: peach and green grape. It contains no artificial coloring, sugar, or preservatives. It also includes the daily recommended intake of prebiotics (1500mg). The price is 1,500 won.
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7-Eleven has noted the increasing demand for health drinks every year. According to 7-Eleven, sales of health drinks grew by 7.1% in 2018, followed by 7.6% in 2019, and this year also shows a steady growth of 9.3% compared to the same period last year. This trend is analyzed as consumers seeking easy and convenient products for daily health management in line with the 'Self-Medication' trend. To commemorate the launch of this product, 7-Eleven is holding a buy one, get one free event until the end of this month.
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