Fila, Overcoming the COVID Crisis: 'Cheer Up, Daehanminguk!' Campaign
[Asia Economy Reporter Yujin Cho] FILA Korea (CEO Yoon Geun-chang) announced on the 16th that it will launch the campaign "Cheer Up, Republic of Korea!" to overcome the crisis and share hope.
This campaign was planned with the purpose of encouraging consumers who are going through difficult times due to the unexpected novel coronavirus infection (COVID-19), sharing a message of hope amid hardships, and joining forces to overcome the current crisis together.
First, a "generous benefit" containing a message of support has been prepared for purchasing customers. Until the 10th of next month, customers who join the unique membership system FILA ONE and bring the text coupon sent to them can receive a FILA logo short-sleeve T-shirt worth 29,000 KRW when purchasing products worth 50,000 KRW or more at any FILA, FILA Kids, FILA Outlet stores nationwide, or the official FILA online mall.
A "Cheer Up, Republic of Korea Relay Support Video" featuring FILA brand models and sponsored athletes will also be released. Participating celebrities include actress Kim Yoo-jung, Choi Soo-young, YouTubers Heunhan Nam-mae, Korea's skeleton star "Iron Man" Yoon Sung-bin, marathon hero Lee Bong-ju, and Korea's male tennis representative Kwon Soon-woo, among other athletes representing the Republic of Korea.
Players from the Doosan Bears professional baseball team (Park Gun-woo, Jung Soo-bin, Kim In-tae, Yoo Hee-kwan, Lee Hyun-seung, Kim Kang-ryul, Fernandez, Flexen, Alcantara, etc.), who have maintained a sponsorship relationship with FILA for 26 years, and the Korean Air professional volleyball team (Han Seon-su, Jung Ji-seok), as well as fencing national representatives Kim Ji-yeon, Park Sang-young, Koo Bon-gil, and Oh Sang-wook, have sent warm support video messages to all citizens facing difficulties amid the COVID-19 crisis. Videos featuring stars from various fields alongside FILA will be sequentially released on FILA's official Facebook and Instagram until the 10th of next month.
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More detailed information about the campaign can be found on the official FILA online mall, FILA official Facebook, and Instagram.
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