SK Broadband Establishes Btv Pororo Exclusive Channel
[Asia Economy Reporter Koo Chae-eun] SK Broadband has established a dedicated Pororo zone within B tv and will exclusively offer 16 new contents monthly on B tv, starting with three types of ‘Hangeul Play’.
On the 16th, SK Broadband announced that it will completely revamp content and services related to Pororo and newly launch the dedicated Pororo zone ‘Pororo World’ on B tv ZEM Kids. SK Broadband planned the ‘Pororo World’ exclusive zone menu to integrate various contents and services related to the popular kids’ character Pororo in one place, making it more convenient for children to use. First, SK Broadband will provide about 3,000 VOD contents related to Pororo, ranging from free content to the latest series and theatrical versions, through B tv ‘Pororo World’.
There is also special exclusive content that can only be seen on B tv ‘Pororo World’. Starting with three newly provided ‘Hangeul Play’ VODs this month, a total of 16 new Pororo-related contents will be exclusively introduced every month until the end of the year. In particular, Pororo Season 7, regarded as the most anticipated work in the second half of this year, will be exclusively released for the first time on IPTV through B tv ‘Pororo World’.
Additionally, B tv ‘Pororo World’ offers interactive services utilizing IPTV features. Interactive services include ‘Pororo Talk,’ where children can converse with Pororo to comprehensively develop language sense, creativity, and empathy; IPTV’s first karaoke service for toddlers, ‘Ppoyo Karaoke’; and ‘Pororo TV Play Classroom,’ which enables homeschooling with Pororo on TV.
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To commemorate the launch of B tv ‘Pororo World,’ SK Broadband is conducting a special promotion. Until the 29th of this month, all customers who purchase the exclusive content ‘Hangeul Play’ ownership package on ‘Pororo World’ will receive a ‘Pororo Doodle Writing Card’ to study Hangeul at home. Choi Young-ah, Head of Customer Management Group at SK Broadband, said, “We have literally gathered the content and related services of Pororo, the undisputed most popular kids’ character, in one place,” and added, “We will continue to improve user convenience and provide tailored services through B tv ZEM Kids from the customer’s perspective.”
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