Orion 'Dr. You Protein Bar' Reaches 13 Million Units Sold in One Year

[Asia Economy Reporter Lee Seon-ae] Orion announced on the 16th that its ‘Dr. You Protein Bar’ surpassed cumulative sales of 13 million units within one year of its launch.

The Dr. You Protein Bar gained great popularity from the beginning among health and home training enthusiasts by allowing easy intake of 12g of protein, equivalent to two eggs, amid the spread of the dumbbell economy (a term expressing spending on health or fitness). Especially recently, as protein has been recognized as one of the nutrients that help improve immunity, the bar recorded its highest monthly sales since launch in February. Amid the trend of increasingly segmented consumer needs, the ‘Dr. You Protein Bar Mini,’ made smaller in size to allow consumers to adjust protein intake as desired, is also contributing to the increase in sales.

Launched in April last year, the Dr. You Protein Bar is characterized by providing a rich amount of protein and a satisfying feeling of fullness with just one 50g product. It enhances nutritional content by including protein-rich superfoods such as lentils, almonds, and peanuts. Great care has been taken with the taste, making it highly favored by consumers who exercise for body shape and weight management.

An Orion official said, “As interest in health rapidly increases, the popularity of protein bars is also rising day by day,” adding, “We plan to introduce various forms of protein-containing products so that consumers can enjoy health deliciously.”

This content was produced with the assistance of AI translation services.