Musinsa Establishes 'Beauty' Section on Mobile Main Page

[Asia Economy Reporter Yujin Cho] Online fashion store Musinsa has newly launched a ‘Beauty Panel’ on its mobile main screen where users can view beauty-related trends and news at a glance, and is holding a special promotion offering up to 69% discount on all products in the beauty category.

Musinsa currently offers over 250 cosmetics brands and a total of about 3,500 beauty products. The beauty category recorded a transaction growth of over 800% year-on-year in the first quarter of this year and achieved the highest transaction growth rate among all Musinsa categories last year.

Musinsa explained, "As the one-stop shopping trend, where consumers purchase products from various categories in one place, spreads, we have newly established the Beauty Panel on the mobile screen. We aim to create an environment where consumers can easily enjoy shopping across diverse lifestyle items including fashion, beauty, and living products, tailored to their preferences."

Through the opening of the mobile Beauty Panel, Musinsa plans to provide a variety of beauty information content ranging from the latest beauty trends to popular beauty products such as makeup and hair care, new product news, and useful discount benefits. Additionally, it plans to strengthen customer engagement through collaborations with brands and sales promotions.

To commemorate the opening of the mobile Beauty Panel, Musinsa is holding a special promotion offering up to 69% discount on all beauty category products until the 28th. Popular beauty brands such as Black Monster, Dashu, Be Ready, Clio, AmorePacific, as well as newly joined brands like Cellapy and Kirsh Blending, are participating in this event. Along with this, a 7% discount coupon exclusive to the Musinsa mobile app will be provided for additional savings.

This content was produced with the assistance of AI translation services.