Nepa Stio 'Jun Ji-hyun's Honest Review' Video Released
[Asia Economy Reporter Yujin Cho] Outdoor brand NEPA has launched Stio Gore-Tex, focusing on practicality without boundaries from urban to outdoor settings, and released a video titled "Shoe Report" featuring Jun Ji-hyun's lively charm and honesty.
In this video, actress Jun Ji-hyun, who has mostly been seen on TV or in movie theaters, transforms into a footwear specialist reviewer, meticulously analyzing the newly released Stio Gore-Tex from a consumer's perspective and introducing the product's features with wit and humor.
She especially promises to review the shoes coldly and honestly from the standpoint of an actual buyer, sharing her opinion that the design must be attractive for everyday wear. She personally jumps to check the cushioning and emphasizes the fit that wraps the entire foot with the Boa Fit system.
She explains the shoe's grip and functions through various motions even in unique environments such as mid-mountain slopes and areas with polar bears, and, being well-known for enjoying hiking and exercising frequently in daily life, she carefully presents her evaluation of the product as if based on her own experience.
Like an SUV vehicle that is practical and sometimes enjoyed actively, she concludes the video by leaving a review comparable to that of an expert, calling this product the SUV of footwear.
NEPA’s Stio Gore-Tex, honestly reviewed by Jun Ji-hyun in the video, is a daily shoe with enhanced lightweight features compared to traditional trekking shoes, featuring a sleek design that emphasizes a sporty mood unlike typical outdoor shoes. It applies Gore-Tex Invisible Fit technology, providing waterproof, windproof, and breathable functions while offering the comfort and fit similar to wearing regular running shoes.
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The new NEPA video "Shoe Report," where you can see Jun Ji-hyun’s honest and lively review, is available through digital media and NEPA’s official social network service (SNS) channels.
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