AK Plaza, Department Store Regular Sale Goes Mobile with 'Untact Regular Sale'

[Asia Economy Reporter Yujin Cho] AK Plaza announced on the 14th that it will hold an "untact regular sale" on mobile for customers who find it difficult to visit department stores due to the novel coronavirus infection (COVID-19).

The untact regular sale will be conducted through mobile live broadcasts, a new sales channel that AK Plaza is activating in collaboration with Grip. Mobile live broadcasting is a type of mobile home shopping where sellers and consumers communicate in real time through a smartphone app to trade products.

The untact regular sale, held live every day at 6 p.m. until the 19th, introduces popular new products from offline stores that have entered the spring regular sale. Representative brands include fashion genres such as "Nanninggu," "Polham," "Millet," and "Elle Innerwear," as well as food, living, and pet-related genres such as "Gyodong Hangwa," "Soil Baker," and "Hessian Bag."

The discount rate is 10-40%, the same level as the department store regular sale, but a promotion is held where live broadcast viewers are given live coupons that can be used immediately up to 20,000 won depending on the time slot. In addition, until the 30th, an "Instagram Follow" event is held to give away luxury card wallets by lottery, and during April, three "Grip X AK Plaza Shopping Kings" will be selected and given gifts.

An official from the AK Plaza New Channel Team said, "We hope that the untact regular sale will help brands (managers) struggling with decreased sales by increasing sales, and provide customers tired of the COVID-19 issue with mood-lifting shopping benefits, benefiting everyone."

This content was produced with the assistance of AI translation services.