Democratic Party's 20s-30s Young Members 'The Blue' Team Draws Attention with Voting FLEX Campaign

[Asia Economy Honam Reporting Headquarters, Reporter Yoon Jamin] The ‘The Blue’ team (led by Yang Jihyun), composed of Democratic Party members in their 20s and 30s, has launched a campaign to promote the ‘right to vote’ in preparation for the granting of voting rights to those aged 18 and changes in the election environment due to the spread of COVID-19.

‘The Blue’ was formed by young professionals in Gwangju Metropolitan City who have experience in content creation and event planning, with the goal of advancing election culture.

While seeking joint actions for regional development, they united their efforts to establish a progressive election culture and promote the importance of voting ahead of the 21st general election.

Although the election law was amended to grant voting rights to those aged 18 and over, there has been insufficient promotion of the importance of elections to this group. Additionally, concerns arose that reduced outdoor activities due to the spread of COVID-19 and social distancing measures could lead to a decline in voter turnout.

They produced voting encouragement content targeting young voters from their teens to their 30s.

In particular, they launched the ‘Vote FLEX’ campaign, using the newly coined term ‘FLEX’ (derived from the meaning ‘to bend’), which young people in their teens and 20s use to mean ‘to show off’ or ‘to boast,’ encouraging young voters to proudly display their participation in voting. This campaign has garnered significant attention from young voters.

Team leader Yang Jihyun said, “We often hear the phrase ‘elections are the flower of democracy,’ but the reality is that elections are not a subject of interest for young voters who participate in voting. Voting, which is valued at 47 million won per vote, is not an ‘obligation’ but a ‘right,’ and furthermore, it is a proud act as citizens of a democratic country. We want to promote this to young voters and help increase voter turnout.”

Meanwhile, during the 21st general election period, ‘The Blue’ produced video content such as ‘Don’t Worry, Dear,’ symbolizing overcoming COVID-19 together with the public, ‘early voting encouragement content,’ classic cartoon dubbing and Parasite parody videos targeting teenage voters. These were disseminated through The Blue’s SNS channels (Instagram, Facebook, YouTube, etc.), and activities will continue until the last day of the election.

This content was produced with the assistance of AI translation services.