LG Uplus, "Half of U+tv Free Customers Are Men in Their 30s to 50s"
[Asia Economy Reporter Koo Chae-eun] LG Uplus announced that its all-in-one wireless set-top box ‘U+tv Free’ is gaining popularity among men in their 30s and 50s.
According to LG Uplus on the 13th, ‘U+tv Free’ is a portable TV that allows viewing with the same quality as regular wired IPTV anywhere in the home through a high-performance giga Wi-Fi environment. Without separate login, users can simply turn on the power to access 222 live channels, about 220,000 VOD titles, as well as U+tv exclusive content such as Netflix, YouTube, and U+tv Idle Nara.
Since its launch in September last year, the number of subscribers has steadily increased, with March of this year seeing more than double the average monthly subscribers compared to last year. This is mainly attributed to the increase in time spent at home by many office workers and students due to COVID-19-related remote work and delays in kindergarten, elementary, middle, and high school openings. An analysis of U+tv Free subscribers as of February 2020 showed that 71% of customers subscribed to U+tv Free as a second TV. Among them, men in their 30s to 50s accounted for half, mainly middle-aged men in multi-person households with children who have lower priority for remote control usage.
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On the other hand, nearly 60% of customers using U+tv Free as their main TV are in their 20s and 30s. This is analyzed as subscriptions by single-person households without a home TV who use U+tv. Moon Hyun-il, LG Uplus IPTV Product Manager, said, “U+tv Free is gaining great popularity due to its advantage as a portable device that can be watched anywhere in the home without compromising on picture and sound quality compared to regular wired IPTV.” He added, “Equipped with a camera and microphone, it can also be used as an interactive online terminal, and we expect it to be useful for online school openings for middle and high schools recently affected by COVID-19.”
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