Dongjak-gu, Promotes Big Data Analysis on COVID-19 Regional Economic Sensitivity and More

Providing Customized Administrative Services Through Policy Effectiveness Analysis Linked with Big Data by August... Utilization from Analyzing Small Business Sales Changes Due to COVID-19 to Childcare Projects and Public Wi-Fi Construction

Small Business Owners Analyzing Economic Trends Meeting in Progress

[Asia Economy Reporter Park Jong-il] Dongjak-gu (Mayor Lee Chang-woo) will carry out a big data analysis project on major district administration issues, including sales changes of small business owners due to COVID-19, until August.

This project was prepared to provide demand-centered customized administrative services by analyzing policy effects and deriving development directions through the integration and linkage of public and private big data.

By February, the district reviewed big data demand surveys from operational departments and plans for utilizing analysis results, selected three analysis tasks, signed a contract with a company to oversee the project by this month, and will begin full-scale implementation from next month.

The target projects are ▲ COVID-19 regional economic sensitivity ▲ social big data on childcare policies ▲ optimal site analysis for public Wi-Fi installation.

First, based on public data such as the status of traditional markets and small business establishments, small business economic trend data, franchise usage status, and credit card sales data, the district will analyze sales increase and decrease trends by industry and region due to the spread of COVID-19, as well as the local commercial district sentiment compared to the average perceived economic index.

Additionally, by analyzing the volume of mentions related to childcare projects on SNS, childcare issues, and positive/negative keywords, vulnerable childcare areas will be identified and candidate sites for childcare service provision will be selected.

Furthermore, by comprehensively analyzing floating population data and requested installation areas for public facilities (bus stops, streetlights, etc.), the optimal sites for public Wi-Fi installation will be derived.

The district will use this as basic data for policy establishment for residents, such as ▲ business plans to revitalize the depressed traditional markets and local commercial districts ▲ service development according to part-time childcare use ▲ decision support for public Wi-Fi construction projects.

Park Yeon-su, Director of the Future City Division, said, “We will create an innovative city Dongjak by conducting big data analysis on major district administration areas such as revitalizing the local economy depressed by COVID-19 and customized administrative services for residents.”

The district is accepting submissions for ‘Big Data Utilization Policy Ideas’ with the theme of innovative proposals that can be reflected in policies by integrating public and private data until May 1.

This content was produced with the assistance of AI translation services.